A man with a beard and short hair sitting in an office, wearing a black T-shirt and a watch, with a computer monitor displaying a plant and leaf design in the background.

I’m Caleb Pitchford, an independent creative in Wetumpka, AL.

Graphic designer by day, habitual doodler by night.

Just a boring guy who likes to be at home, hanging out with my wife and daughters, gaming, reading, working on one of my many collections, tending to (what is probably way too many for one residence) houseplants , or designing/drawing something.

I love to create eye catching designs that are clean and modern, with a traditional, vintage appeal. To achieve this I like to jump between the trusty iPad Pro/Apple Pencil combo and the Adobe Creative Suite to bring in some of that “classic” feel. I work on a wide variety of projects in my professional and personal works, from logo/branding design, font design, or digital illustration work. If I have free time, I’m usually creating something. Usually it’s at work, sometimes freelancing, and other times while on the couch rewatching one of my favorite movies or tv shows for the 3,475th time.

Check out my catalog of work below, and thanks for stopping by.

Sign for Greenhouse coffee with the words 'Greenhouse Coffee + Plants' over a background of green plants visible through a glass window.
URSA Creative Co. logo with a bear illustration outlined with constellation lines, set against a starry black background.
An illustration of a hare with long ears surrounded by plants and grasses, with the phrase 'let grace abound' at the bottom.
A logo with a stylized flower and the text 'The Grass withers, the flower fades' arranged around it in a circular pattern, set against a brown background.
Illustration of a fruit snack package labeled 'Fruits of the Spirit,' with an image of various fruits and a Bible verse reference Galatians 5:22-23.
Stylized graphic of a white oval and a semicircle with the text 'HE IS RISEN' below.
Cartoon plant pot character with a smiling face, holding gardening scissors, standing on a skateboard. The background has clouds and birds. The text reads "Don’t Focus on The Negative, Cut It Out!" in colorful letters.
Two cans of Crater Candle with black labels and a yellow meteor logo, placed on a colorful carpet. A black and yellow flag with the words 'Wetumpka Alabama' and a tree design is also on the carpet.
Label for Crater Candle, crafted in Wetumpka, Alabama, featuring a graphic of a meteor impact crater and a meteorite.
Illustration of a boat on water with an American flag and two climbers, and the text 'lake jordan' beneath it. A white fabric with a logo reading 'lake jordan' and crossed paddles is partially visible.
A mannequin wearing a light blue T-shirt with 'HEARTLAND DANCE CENTER' written in red and a red bandana around its neck, inside a store or workshop with blurred background.
A gray drawstring bag with the words 'QUAIL WALK GOLF' and a golfer graphic, placed on a red patterned textured surface; also included is a golf club and a tag or label.
A mannequin dressed in a light gray T-shirt reading 'Quail Walk Tennis' with a tennis racket graphic and a tennis ball, wearing a red bandana around its neck with white bicycle patterns.
A graphic illustration of a boat on a lake with an American flag flying. A person is sitting on the boat with a dog. The text 'lake jordan' is at the bottom.
Logo for Heartland Dance Center with red text and musical notes on a light blue background.
Illustration of a man holding a golf club, standing on a golf course with trees in the background, and the text 'Quail Walk Golf' at the top and bottom.
Design with text 'QUALL WALK TENNIS', a tennis racket, and a tennis ball on a grey background.
Close-up of a cactus with sharp spines, overlaid with a green and white logo with the letters 'C' and 'O'.
Person in a white shirt holding a glass of green cactus juice with a metal straw.
Six bottles of cactus juice with a cactus plant background and a humorous quote 'IT'LL QUENCH YA' at the top.
A green cactus with multiple pads and sharp spines, with the text 'NOTHING'S ACCIERS' vertically aligned on the right side of the image.
Two glasses of bright green cactus juice with foam on top, and the text 'It's the Queench1est' curved around the top glass.
Pattern of stylized white cats with green noses on a dark green background.
White T-shirt with a pocket on the left chest displaying a small graphic of a hand making a thumbs-up gesture, surrounded by red, black, and teal text that reads 'Catch His WAVE! NYS 2023'.
A white T-shirt with a colorful graphic design featuring a surfboard on sandy beach, palm trees, ocean waves, seagulls, and sunset, with the text 'Catch His Ways' and references to 'VBS 2025' and a Bible verse 'Psalm 128:1'.
Green T-shirt with white logo and text reading 'Shosal Creek Cares' on the upper left side.
Green T-shirt with white text promoting Shoal Creek Cares, highlighting acts of service and love of Christ.
A blue T-shirt with white and light blue printed text that says 'SHOAL Creek 1992' and 'Deatsville, Alabama' along with a graphic of a stream or river.
Beach-themed event poster for 'Catch His Waves' at Shoal Creek, June 8-11, 6-8:30 pm, with a surfboard and palm trees illustration.
Logo for Grace Landing with the text 'Grace Landing' and a stylized map of Texas on a dark background.
Order of worship schedule for Reformation Baptist Church, including call to worship, sermons, closing prayer, and doxology, with the church logo at the top.
A church flyer titled "What will I do with Jesus?" displaying information about the life and resurrection of Jesus Christ, includes church contact details, and features questions such as "Who is Jesus?" and "Why did He do it?" with black crosses and the logo of Reformation Baptist Church.